THE TIME TO ESTABLISH ELECTRIC VEHICLE BRANDS IN EUROPE IS NOW. THE PLAYERS WHO ENTER THE MARKET LATE WILL FACE HIGH BARRIERS TO ENTRY AND STRONG COMPETITION.
In the fragmented European market the realization of a viable distribution strategy takes a substantial amount of planning and implementation.
Current EU regulations allow EV manufacturers to benefit from emissions pooling. Although electric vehicles are still rare in the European market, their numbers are rapidly increasing, and most OEMs in the EU will focus on the EV market segment in the coming years.
Therefore, the market entry barrier is at a historic low.