You’ve seen the bold grilles, heard the unmistakable growl of a V8, and maybe even driven one of their trucks. But how much do you really know about GMC?
From military origins to high-end craftsmanship, here are 10 facts that might surprise you about this iconic North American brand, and why it’s gaining traction across Europe.
Here’s why GMC is more than just a truck brand:
- GMC dates back to 1900
It all began with Max and Morris Grabowsky, who founded the Grabowsky Motor Company in Detroit. Just over a decade later, it became part of General Motors, and the GMC name officially debuted in 1912.
- They helped win two World Wars
During WWI and WWII, GMC supplied thousands of vehicles to the U.S. military. The brand’s reputation for durability and strength was forged on the front lines.
- GMC is not “just a Chevy”
While GMC and Chevrolet trucks share platforms, GMC targets a more premium audience, with upscale trims like the Denali and AT4, featuring refined interiors and bold exterior styling.
- The Denali trim is executive-level luxury
Think open-pore walnut wood, forged leather seats, brushed aluminum trim, ambient lighting, and a panoramic sunroof, and all in a pickup truck. Denali is where power meets polish.
- AT4 brings off-road performance with style
GMC’s AT4 lineup isn’t your typical rough-and-ready truck. It blends serious off-road kit; factory lift, Rancho shocks, Goodyear Wrangler tires. All with a sleek, darkened aesthetic and high-end tech.
- The Sierra’s tailgate is a multitasking genius
The MultiPro Tailgate has six configurations, transforming into a step, workstation, cargo stop, or load assist. It’s one of the most versatile tailgates in the industry.
- Tech is serious business
From a 15” head-up display and 14 camera views to a Bose Richbass audio system and rear camera mirror, GMC trucks pack serious technology designed for both comfort and control.
- It’s all about “Professional Grade”
GMC doesn’t chase trends, it leads with capability. The brand ethos is all about confidence, precision, and living life to a higher standard. It’s for what they call the “Disciplined Achiever”.
- Yukon Denali is the SUV with a luxury suite
With night vision, rear-seat entertainment, adaptive cruise, and upscale interiors, the GMC Yukon Denali is a full-size SUV that feels more like a first-class lounge on wheels.
- AEC brings GMC to Europe
Today, AEC is proud to import and support GMC vehicles across Europe. Whether it’s the rugged AT4 or the refined Denali, we provide full homologation, technical support, and after-sales service. Because premium vehicles deserve premium care.
Interested to see what GMC looks like in Europe? Visit aecsv.com/gmc to learn more about the current lineup.
