As regulations become stricter, many manufacturers change their strategic plans with regard to the product launch or planned market expansions to certain regions or markets. For instance, the WLTP regulations were disruptive to such plans and affected many OEMs and businesses in Europe.
AEC’s engineering team worked proactively to ensure no production or market launch plans were affected for vehicles in its distribution agreement. All the necessary testing, and in some cases, modifications were carried out in a timely manner.
Current regulatory trends and the subsequent electrification plans of key automotive companies stipulate soft-product launch in Europe. Many manufacturers understand both the need for operating a global brand, as well as the associated risks.